Call for Papers – International Marketing Review
Special issue: “Internationalization of service firms”
Submission deadline: 15th September 2013
Elizabeth L. Rose, University of Otago and Aalto University
Hussain G. Rammal, University of South Australia
Despite the importance of the service sector in the global economy, we still have a great deal to learn about the internationalization of services. The goal of this special issue is to encourage the development of new perspectives on a wide variety of issues pertaining to the internationalization of firms operating in the service sector. Building on the 2005 International Marketing Review special issue on delivering services across borders (volume 22, issue 3), this issue aims to focus on the internationalization decision and its implementation, in the context of the service sector. We invite theoretical and empirical (quantitative and qualitative) manuscripts that make substantial contributions to the existing knowledge in this area.
Please contact Beth (email@example.com, firstname.lastname@example.org) and/or Hussain (email@example.com) with questions pertaining to this special issue.