Geely’s acquisition of Volvo is another example of the growing trend of cross-border mergers and acquisitions (M&A) and cross-ownership in the automobile industry. Not many would have predicted that the Ford owned Volvo would one day be owned by a Chinese car manufacturer. Similarly, not many would have predicted the acquisition of Jaguar and Land Rover by India’s Tata Motors a few years ago. The investment across brands and ownership of brand portfolio by the large automobile manufacturers can make it difficult for consumers to identify “who owns what”. For example Volkswagen recently acquired a 49.9% stake in Porsche AG … Continue reading Geely’s Acquisition of Volvo: The “Made in” versus “Made by” Argument